The main goal of web reporting is presenting data an actionable format via the web. Reporting as a whole, is used in an early part of the data analysis process and serves to present data in a visual and often interactive way for further data discovery or data analysis. The levels of interactivity from report to report and from platform to platform can range widely. Common types of interactions web reporting tools provide are the ability to sort and filter data, drill through different semantic layers of data and export data to other systems for further analysis. All of the interactive options culminate in providing users with the ability to dig deeper into data.
As a full-service digital marketing agency, we work together to determine your goals, develop a strategic plan and then work with you to create a way to help you measure success
Bring all of your data touch points into 1 dashboard. Email, Facebook ads, Adwords, etc. We custom create reporting that works for your omni channel needs.