How independent reviews influence Google’s trust in your brand

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Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts. The post How independent reviews influence Google’s trust in your brand appeared first… Please visit Search Engine Land for the full article.

Mind your business: Our top local search columns of 2017

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Search Engine Land’s most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook’s local search capabilities. The post Mind your business: Our top local search columns of 2017 appeared first on Search Engine… Please visit Search Engine Land for the full article.

Turn finger traffic to foot traffic

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Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. According to an Adlucent survey, 70 percent of shoppers… Please visit Search Engine Land for the full … Read More